Country Manager

Country Manager

We are ISGBG, part of Anakatech, an established, leading lottery scratch cards and slots games development company that operates globally. We bring a fresh winning approach to development and business operations in the gaming industry by focusing on innovation, process improvement, customer engagement, technology innovation, and talent development.

With the rapid expansion of our Bulgarian office, we are looking for a highly motivated person to join our team as a Country Manager.

What you would do

  • Customer acquisition, conversion, and retention, with a focus on revenue generation;
  • Budgets, business plans, marketing plan and economic follow-up for the targeted markets, together with any other reporting;
  • Manage, plan and execute all marketing & sales activities for the local markets to maximize ROI on marketing and media budgets. Evaluate and follow-up on said deals and partnerships, ongoing and after campaigns;
  • Define and communicate the local market strategy and the product for the local territories, whilst continuously conducting regular competitor analysis;
  • Monitoring current and future regulatory requirements for the market and adopting a strategy to cater for these needs accordingly;
  • Create tailor-made targeted marketing campaigns/promotions/events;
  • Working across departments with other Country Managers to capture and optimize synergies with other markets;
  • Actively manage a full marketing and brand strategy, ensuring an optimal marketing mix to enhance player acquisitions to improve the ROI and further establish the brand in your designated territory;
  • Work across the full player/user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention, and yield;
  • Working alongside the Affiliate team to further extend market distribution via affiliate partnerships;
  • Take responsibility for the annual budget planning;
  • Be the representative of the company within the targeted markets, when it comes to dealing with major customers, partners and professional associations;
  • Manage and execute digital marketing campaigns through the different acquisition channels;
  • Help to create and optimize profitable affiliate deals.


  • Fluent in verbal and written in English;
  • Additional fluency in any language- would be an advantage;
  • Strong sales and negotiation skills;
  • At least 2 years experience as a Country Manager or Brand Manager;
  • Experience working with an iGaming Operator;
  • Knowledge of iGaming Regulation including MGA;
  • Experience in creating and implementing marketing strategies;
  • Knowledge of online marketing via different mediums including mobile technologies;
  • Knowledgeable about digital media and 360° Marketing.


  • A Dynamic and rapidly growing global company;
  • Great and supportive working environment;
  • Opportunity to join a family of great and friendly talents (like you);
  • Highly competitive salary;
  • Annual bonus;
  • 20 days paid off + 1 more additional day for each year;
  • Bonus day off for every Birthday;
  • Special occasions gifts;
  • Very good benefits system which includes sports card, additional health insurance (with dental services) and others;
  • Long-term career opportunity and job security in a multinational company;
  • Brand new offices with play and relaxation zones. Ahh and a fabulous 360-degree view of Sofia 🙂

Your career starts here

If you are interested in this opportunity, please send your resume in English along with a couple of sentences on why you want to join Anakatech on this position. All applications will be treated in strict confidentiality. Only shortlisted candidates will be invited to an interview.

Send your CV

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